The other aspect of this article that really deomonstrates how we as consumers affect these kinds of decisions is that we(as the public) indicated that we didn't really want to make significant purchases of dark chicken meat. I can only speculate why that might be. Possibly, we perceive dark chicken meat to be 'poor peoples food'? Just a thought. So, the people who had the buying power rejected the dark meat, and it went to overseas markets. Interesting.
Then, I noted that the dark chicken meat is actually higher in nurtritional content than the white chicken meat. So, it would seam that it didn't matter what the real value was of the chicken meat, it was the 'look' and perception of the white meat that made it more desirable over the dark meat which was lost to the market. I wonder if there's anyone who studies these kinds of things???
Maybe it would be the psycho/sociology of food and how it affects the public food market? Now, there's a thesis for some brave soul!
Here's the link that got me going: